During Ecorally, in collaboration with the magazine Ecomobile, to emphasize the importance of responsible driving, we will drink wine without the alcohol. It is produced by the Princess of Lavis, in Trento. This wine comes from grapes following the traditional fermentation processes, as for wine. The alcohol is removed by a special process. "The final product - says Michael Tait of Princess - has the appearance and taste of a traditional wine but with an alcoholic strength by 0.0%. We wanted to promote this product and the relevant social message - explains Ecomobile - because now more than ever we feel the need to combat the abuse of alcohol. "The wines offered are a red, merlot, a white, a rosé, a sparkling rosé and a sparkling wine made chardonnay, which retain most of the scents and flavors of the original wines.